New Vision Bradford, the district’s alcohol and drug service, has launched a groundbreaking campaign to increase the number of people carrying naloxone, a life-saving medication that reverses opioid overdoses.
At the heart of the ‘You Can Save a Life’ campaign is a stunning new film that illustrates the power of naloxone to prevent deaths. The film aims to challenge misconceptions, raise awareness, and inspire individuals to carry a naloxone kit – potentially saving lives in their communities.
Assistant director at New Vision Bradford Becky Norton said, ‘Opioid overdoses are a pressing public health crisis, and too many lives are lost needlessly. In 2023 there were 70 drug-related deaths in Bradford and District.
‘Most of those deaths were preventable if only naloxone had been available. By carrying naloxone, anyone – not just healthcare professionals – can step in and make a difference. This campaign is about empowering people to save lives.’
Naloxone is a safe and effective medication that can temporarily reverse the effects of opioid overdoses, including those caused by heroin, fentanyl, and prescription painkillers. It is available in easy-to-use kits from New Vision Bradford and anyone can use it with just ten minutes of training.
‘You Can Save a Life’ was developed in partnership with the University of Bradford, Bradford Royal Infirmary, ECHO Fire + Medical and West Yorkshire Police.
The campaign film is being shared across social media, community outreach programmes, on the Big Screen in Bradford city centre and at public events to reach as many people as possible. New Vision Bradford is also hosting training and distribution events where people can learn how to use naloxone and receive a free kit.
‘We want naloxone to be as common as carrying a first aid kit or knowing CPR,’ added Becky, ‘With more people equipped with naloxone, we can significantly reduce overdose deaths and support those in need.’
New Vision Bradford invites community members, healthcare professionals, and local organisations to join the movement and help spread the message.
The campaign and the film were launched at New Vision Bradford’s Pelican House site on 31st March 2025.
For more information on the campaign, to watch the film or to find out where to get a naloxone kit, visit newvisionbradford.org.uk/savealife or contact the service directly.
This blog was originally published by New Vision Bradford. You can read the original post here.
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