BY GLOBAL STATE OF TOBACCO HARM REDUCTION (GSTHR)
From the 1950s onwards, the tobacco industry spent decades denying any link between smoking and disease. Yet at the same time, it dedicated much time and money trying to develop a ‘safe’ combustible cigarette. This would be a product that achieved the challenging dual aims of satisfying consumer demand for taste and nicotine delivery, while reducing concerns about public health. The search would not be simple.
This Briefing Paper sets out to tell the story of the roles played both by those within and outside of the tobacco industry.